52 Pin Up update

To Say I'm pissed might be an understatement. I found out that Apple has approved a nude App after rejecting mine. I am at a loss to understand why my app is more offensive than this one. My app is artwork, I mean you can walk into any museum, open to the public and look at boobs.

We have resubmitted the nude version of the app and are still waiting for approval on the "PG" version. The teeth grinding continues.

The Saga of 52 Pin Up

I've been teasing people for a week or so about my big announcement. Well, it has been delayed but I feel like I need to let you all in on it. I don't mind a good tease as long as there is some payoff.

My friend and genius Steve and I have been working on an iPhone app that features my Pin Ups. It's called 52 Pin Up. It is a deck of pin up playing cards. 54 cards (including jokers) each with a different Ronnie Werner Pin Up girl. It shuffles and displays a random card. You can also turn it on it's side and browse the whole deck.

Apple recently came out with ratings for all iPhone applications. In those ratings is a "17+" category.

"17+: You must be at least 17 years old to purchase this application.

Applications in this category may also contain frequent and intense offensive language; frequent and intense cartoon, fantasy or realistic violence; and frequent and intense mature, horror, and suggestive themes; plus sexual content, nudity, alcohol, tobacco, and drugs which may not be suitable for children under the age of 17."

We submitted an "R" rated version of 52 Pin Up to apple. If you've seen my work you know it is essentially "Playboy style" nudity. Boobs and butts. Nothing too graphic. My work is meant to be fun and sexy, a modern take on the old school pin ups of the 40's and 50's.

Apple rejected the "R" rated version. It is of course, their right to reject any content they wish and I'm not here to bitch about Apple. That said I'm a little puzzled about what is deemed appropriate in their opinion. Clearly, from the above rating nudity is allowed or will occur in games and apps with the 17+ designation. This is the response we got with our rejection.

"Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple's reasonable judgement may be found objectionable by iPhone or iPod touch users."



We have replied and kindly asked Apple to point out what images were found objectionable so that we may correct them and get out an app that shows some boobs and butts. We are waiting to hear back but are committed to working with apple to get an "R" version of 52 Pin Up out.

All that said, we have submitted a "PG" version of the App. We are hoping that this one will be approved this week. I'll keep everyone posted. If the PG version is a hit I think we will have a better chance of getting the "R" version out.